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Hillier Garden Centres seize new opportunity


Leading independent garden centre chain Hillier have identified a business development opportunity created by stocking turf which has been treated with a new patented process to extend its shelf life.

Andy McIndoe, Managing Director at Hillier commented “Hilliers reputation for quality is an important part of our heritage so we wanted to ensure we could offer quality turf to our customers. However, the challenge has always been how to deal with the perishable nature of turf and the risk of waste within our centres”.

He added “Purchasing turf with an extended shelf life makes holding stock a more viable option for us, which means we can build sales by offering turf in optimum condition. As the product is from Rolawn we are also attracted to the strength of the brand, marketing support and staff training – it adds up to a good business development opportunity.”

The turf is being supplied by Rolawn, who has developed a patented, trademarked process called Profresh which extends the shelf life of its turf especially in periods of warm weather.

Jonathan Hill Sales and Marketing Director at Rolawn said “We are delighted to resume our trading relationship with Hillier and excited about the success of the Profesh system which is both revolutionary and unique, creating new opportunities for resellers in a range of market sectors, but particularly garden centres.”

Photograph - Andy McIndoe