"There’s a real passion in the business for turf and horticulture and landscaping. There’s a real desire to grow and develop as well. We don’t sit down and we don’t accept one day that that’s the best we can do. We’re always looking over the horizon, to grow and develop and evolve something that’s really quite special. So that’s where the passion is, to keep moving forward, to keep innovating and producing products that are fit for the future."
Paul Dawson, Managing Director
This statement perfectly encapsulates Rolawn. Everything we do is about foreseeing market needs, listening to feedback and developing our approach accordingly.
That is what’s behind our position as the UK’s acknowledged market-leading turf grower. Our Medallion® turf is Britain’s biggest-selling, most frequently specified turf, making it the first choice for both professional landscapers and domestic gardeners. Rolawn is also Britain’s leading supplier of consistent, premium-quality, safety-assured, responsibly sourced topsoils, barks, mulches, lawn fertiliser and grass seed.
Technically superior turf and topsoil
Grown and produced in the Vale of York, our consistent, horticulturally focused products are designed so that both domestic gardeners and horticultural professionals can create beautiful landscapes that will be enjoyed for years to come. Our technically superior product range is available all year, nationwide. Both trade and retail customers can purchase direct or via our extensive stockist network, supported by our award-winning levels of customer service.
Find out about Rolawn’s origins, operations and vision for continuing to deliver market-leading products and services in our 3-minute video 'Rolawn: the ethos and processes behind the market leader.'
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A culture of innovation | Recognised standards that produce outstanding results | Substantiated environmental credentials | RHS gold medal-winning products | Award-winning customer service | Partnerships with key industry associations | Supporting the industry - BBC Gardeners' World Live | Greenfingers Charity | The Rolawn brand is your guarantee
A culture of innovation
We never rest on our laurels. At the heart of the business is a commitment to invest in innovation to ensure we continue to lead the market and meet the ever-changing needs of our customers. We also keep a firm focus on future trends and legislation.
Rolawn thrives on innovation, a culture initiated in 1975 by founding members Leslie and Ken Dawson and furthered by Ken’s son, Paul. As current Chairman and Managing Director, Paul continues the ethos by putting research and development at the heart of providing customers with ever-improving products and services.
This has led to an extensive list of ‘industry-firsts’ all developed in-house. Recent examples include:
Profresh® – a unique and patented system that extends shelf life of harvested turf
Pneumatic turf seed drill – the world’s largest
Big roll turf harvester – UK’s largest
Topsoil processing line, bagger and automated bag stacker – enabling improved topsoil consistency and quality
Technically superior turf – improved rooting leading to enhanced lawn establishment, achieved with significantly reduced use of artificial chemicals and treatments
Oxygrid® – patented technology that enables a more environmentally friendly turf cultivation process
Recognised standards that produce outstanding results
We are proud that our customers can buy Rolawn products with confidence, trusting in their consistent, high performance and in our integrity and professionalism. That’s because our systems, services and product quality are subject to ongoing audits to ensure that our market-leading standards are being maintained and improved, resulting in independent verification from a number of internationally recognised bodies.
BS EN ISO 9001:2015 Quality Management Systems
Annual independent audits demonstrate that our processes and systems are continuing to meet the exacting standards of the International Organisation for Standardisation (ISO). Read our quality policy.
Feefo Trusted Service award
The Feefo Trusted Service award recognises businesses who demonstrate an outstanding service to their customers. Winners are decided based on the ratings they receive from genuine customers, reflecting the fact that they have consistently achieved excellence in service standards.
BS 3882:2015 British Standard for topsoils
We have our topsoils tested for over 75 substances, including asbestos and other potentially toxic elements. That’s far beyond the basic requirements of the latest British Standard. This ensures their suitability for all applications but in particular for residential home-grown use, the most demanding intended application.
Substantiated environmental credentials
We know that environmental concerns are foremost in many of our customers’ minds and we feel the same. Environmental responsibility is integral to Rolawn’s operations. We work closely with experts in the field to ensure that we are leading our industry in this increasingly important area.
As part of our pro-active environmental strategy, we have embraced a more carbon-friendly future. The installation of on site solar panels makes a significant contribution to the production facility at our head office in East Yorkshire.
BS EN ISO 14001:2015 Environmental Management Systems
Confirms that our Environmental Management System complies with the latest international standard.
Green Achiever Diamond Banner award
Received after independent audits recognising continuous improvements in our environmental performance for more than five consecutive years.
Forest Stewardship Council® (FSC®) certification
Independent verification from the FSC that Rolawn’s bark products are responsibly sourced. www.fsc.org (Licence code: FSC®-C147081).
RHS gold medal-winning products
Leading garden designers and horticulturists, including Chris Beardshaw, Matthew Wilson, Sarah Eberle and Adam Frost Design, use Rolawn because they can rely on products with an award-winning performance from a responsible and ethical supplier. Throughout our history we have been the first choice for those who demand the best.
We are proud that our products have featured in 161 award-winning RHS show gardens since 2015 alone. In 2016, we won our own gold medal for our conceptual show garden at RHS Hampton Court Palace Flower.
Award-winning customer service
We are delighted with the consistently high ratings received via the independent review platform Feefo, which have led to our Platinum Trusted Service Award – Feefo’s highest accolade for consistently delivering excellence.
However, as a dedicated team of professionals, focused on making every stage of the Rolawn customer experience second-to-none, we constantly challenge the way we work. Using information gathered from customer feedback and development opportunities identified via our BS EN ISO9001:2015 certificated quality management system, we proactively refine the way we operate.
Partnerships with key industry associations
Rolawn is a member of a number of trade bodies and we work closely with leading organisations, landscaping and horticultural professionals. We consult with these experts for research and development purposes, to help retain our market-leading product quality.
British Association of Landscape Industries (BALI)
The UK's leading landscaping Trade Association.
Sports Turf Research Institute (STRI)
The world's leading sports turf consultancy and independent authority in turfgrass research.
Tim O’Hare Associates
A leading independent Soil Science and Landscape Engineering consultancy.
Turfgrass Producers International (TPI)
In 2005, Rolawn's Chairman at the time, Ken Dawson, was awarded the Distinguished Honorary Member Award by the TPI, in recognition of his contribution to the turf grass industry. The TPI is a global organisation committed to the advancement of the turf grass industry and is recognised throughout the world as the most respected and prestigious body of its kind.
Supporting the industry - BBC Gardeners' World Live
Rolawn is proud to be an official headline sponsor of the annual BBC Gardeners' World Live Show.
As part of our long-standing association with the event, we are a selected supplier to the main show as well as the Spring and Autumn Fairs, providing our technically superior Medallion® Turf and premium-quality horticultural products for use on and alongside the event show gardens.
For many years now, Rolawn has proudly supported the Greenfingers Charity, an organisation dedicated to the creation and improvement of gardens at children’s hospices across the UK. The health benefits of outdoor spaces are well documented, making these gardens all the more important for children with life-limiting conditions and their families.
Each year, our charity team coordinates a series of company-wide events and initiatives to raise funds for Greenfingers and to increase awareness of their vital work.
The Rolawn brand is your guarantee
The qualities, standards, awards and endorsements outlined above combine to make Rolawn the industry benchmark for quality and service.
Rolawn is a registered trademark which is integral to our heritage and our future. We work hard to protect the brand, to ensure that anyone purchasing a Rolawn product can do so assured that they are buying the genuine item, complete with the associated high quality and first-class service.
Discover more: Britain's Finest Turf, Topsoil you can trust, responsibly sourced barks and mulches and high specification seed and lawn care products.